A woman with blonde hair and blue eyes lying on her side, wearing a black strapless top, with two bottles of hair color products in front of her on a white background. 
BRANDING

SHYNE Professional 2023–2025 

SERVICE: BRAND STRATEGY · CREATIVE DIRECTION · VISUAL IDENTITY · PACKAGING CONCEPT · WEBSITE · CONTENT STRATEGY

The brand had well-formulated, professional haircare products, but the brand was lacking cultural relevance. The positioning was unclear, the packaging was unscalable, and major retailers weren't interested in listing the products. 

I came in and rebuilt the brand from scratch — new vision and positioning, new visual identity, new packaging across the full range, new website, and a new content strategy across all channels.

+54% revenue
+12% CONVERSION RATE
3 retail listings
+68% NL CLICKRATE
+68% IG engagement
A tube of S. HY.N.E Ultra Gold semi-permanent hair gloss, blonde shade.
A light blue background with white text promoting a hair care product, highlighting tone control, sleek feel, and deep care benefits.
Four women holding hair care products, including bottles and boxes, with additional bottles of hair serum, shampoo, and printed product brochures displayed below.
A bottle of conditioner with foam on top, placed on a white surface with label areas for hair care notes, including sections for deep care, soft lengths, and intense color.
Close-up of a woman with wet blonde hair, blue eyes, and natural makeup, looking directly at the camera.
A woman with long blonde hair and fair skin holding a small bottle of skincare serum or oil with a dropper, looking at the camera against a plain light background.
Text overlay on a shiny, liquid-like background that reads 'SUPER SOFT'.

Let’s Work Together